{"product_id":"italian-dilly-dally-pouf-by-luigi-massoni-for-poltrona-frau-1968","title":"Italian ‘Dilly Dally’ Pouf by Luigi Massoni for Poltrona Frau, 1968 - 2 Available","description":"\u003cp\u003eAn Italian 'Dilly Dally' pouf designed by Luigi Massoni for Poltrona Frau, 1968. Upholstered in supple leather, the circular form rests on four chrome casters, giving it an easy mobility and playful character. A deep buttoned cushion crowns the design, soft yet structured, and can be easily removed—its zip closure allowing for simple replacement of padding.\u003c\/p\u003e\n\u003cp\u003eThe cylindrical body is wrapped in Poltrona Frau’s signature full-grain leather, marked along the base with the maker’s stamp and original metal tag. Both modern and versatile, the pouf serves equally well as a footrest, extra seat, or sculptural accent within a room.\u003c\/p\u003e\n\u003cp\u003eSold an priced individually.\u003c\/p\u003e\n\u003cp\u003eLuigi Massoni (1930–2013) was a prolific Italian postwar designer whose career spanned architecture, product design, journalism, and consultancy. Trained at the Collettivo di Architettura in Milan, he collaborated with leading Italian brands including Poltrona Frau, the Guzzini Group, and Alessi. \u003c\/p\u003e\n\u003cp\u003eFrom 1956 to 1963 he served as editor and director of \u003cem\u003eMarmo Tecnica Architettura\u003c\/em\u003e, shaping discourse around material innovation. He also founded \u003cem\u003eMobile Italiano\u003c\/em\u003e magazine and later \u003cem\u003eMobilia\u003c\/em\u003e, an influential furniture and design association, cementing his role as both creator and commentator within Italy’s design culture.\u003c\/p\u003e\n","brand":"South Loop Loft","offers":[{"title":"Blue","offer_id":51243354063159,"sku":null,"price":2800.0,"currency_code":"USD","in_stock":true},{"title":"Ivory","offer_id":51243354095927,"sku":null,"price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0135\/0967\/files\/Ci0pHFfdfDASJM59XZbP1jvEBN4a_yk5No16WZJ5nrc.jpg?v=1760995634","url":"https:\/\/thesouthlooploft.com\/products\/italian-dilly-dally-pouf-by-luigi-massoni-for-poltrona-frau-1968","provider":"South Loop Loft","version":"1.0","type":"link"}