Social Media Manager + Content Creator

We are seeking a talented and creative Social Media Manager and Content Creator to join our team. The ideal candidate is someone who LOVES social media, has a passion for storytelling, has a creative entrepreneurial mindset and who can help ensure that our brand experience is authentic, clear and prioritizes our design loving clients + future clients.

This position will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversions. Additionally, this role will involve creating compelling content across various platforms to showcase our brand's products/services and connect with our target audience. This position requires experience and a proven history of success implementing marketing strategies for Instagram, Pinterest, Tik Tok + Email Marketing. 

Responsibilities:
  • Develop and implement a comprehensive social media strategy to achieve business objectives and increase brand visibility.
  • Manage all social media accounts (e.g., Facebook, Instagram, Pinterest and Tik Tok)  and ensure consistent posting schedules and brand messaging.
  • Create engaging and visually appealing content, including photos, videos, reels, graphics, and written copy, that aligns with our brand identity and resonates with our audience.
  • Monitor social media channels for trends, news, and conversations relevant to our industry, and leverage opportunities for engagement.
  • Interact with followers + target clients; and respond to comments, messages, and inquiries in a timely and professional manner.
  • Collaborate with cross-functional teams (e.g.,e commerce, sales + our inventory team) ) to align social media efforts with overall business goals and inventory 
  • Analyze social media performance metrics (e.g., reach, engagement, conversion rates) and provide regular reports to management, with insights and recommendations for improvement.
  • Stay up-to-date with industry trends, best practices, and emerging platforms to continually optimize our social media strategy.
  • Design and Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
  • Stay informed about changes to social media algorithms and adjust strategies accordingly to maintain optimal reach and engagement.
Deliverables:
  • Social media content calendar outlining planned posts, themes, and campaigns - planned a month in advance. This position will have a monthly marketing meeting with the Owner for approvals for a large portion of the deliverables.  Currently we use LATER. This position requires experience with a Planning Software. 
  • High-quality content (photos, videos, graphics, etc.) tailored to each social media platform.
  • Post 7 times a week to our Instagram feed, coordinating with the Ecommerce team for new inventory content.
  • Plan the Instagram grid one month in advance using Planning software, writing captions and submitting for approval.
  • Post 4+ Reels weekly using trending audio, balancing between story-based and product-based content; reel content should be developed a week in advance. 
  • Create + Schedule 4  Instagram Stories a week with edited content to enhance engagement.
  • Reply to comments promptly to increase engagement following Grid, Reel + Tik Tok posts. 
  • Actively engage with a curated monthly list of “Target Clients” as part of a Strategy to grow our following of luxury interior designers; this includes liking and commenting on posts and DM’s.
  • Create + Implement an AD strategy within the first 4 weeks of the position; we would like to see the first AD go live within a month 
  • Manage our Link In Bio via Later 
  • Repost Instagram content to TikTok and engage with clients on the platform.
  • Manage the TikTok account, focusing on increasing engagement and brand visibility.
  • Refer to the inventory database and collaborate with the Ecommerce team to understand product availability and details.
  • Utilize professional photography and  create organic content that resonates with our audience. 
  • Coordinate + Send 2 Emails Per Week in Klaviyo; ; using targeted audiences and A/B testing
  • Developing templates in Klaviyo + Managing Changes Made to Existing templates (such as our current abandoned cart flows); including utilizing templates to share our new inventory and develop new templates, content + design emails with more editorial content
  • Monthly Analytics Reporting Delivered for Instagram, Pinterest, Klaviyo and Tik Tok, LATER, along with Strategies for Growth 
  • Weekly Email  Marketing campaign Designed inside Klaviyo ; experience with A/B  testing required. 
  • Quarterly arranging speciality content utilizing content professionals, including videographers     

Expectations

Month 1
  • Week One: Onboarding + Lite Implementation - Learning our Programs; creating 1 reel, managing comments + scheduling content we have created for you; One Meeting with Owner to review current strategies + ethos. 
  • Week Two: Onboarding + Moderate Implementation -  Plan this weeks full schedule of  Instagram grid posts, and 2 reels - ;manage comments
  • Week Three: Begin planning content in advance; Meeting with Owner to discuss strategy ideas; manage this weeks posting schedule + create full scope of content.
  • Week Four: Have the next 2 weeks of IG content mapped out. Meeting with Owner to Review Content 
Requirements:
  • Proven experience in social media management and content creation. (required) 
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills. (required) 
  • Creative thinking and ability to generate innovative ideas.
  • Analytical mindset with proficiency in social media analytics tools.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational and time management skills.
  • Experience with graphic design and video editing tools (required).
  • Experience with Google Ads 

This is a W4 Contract Position and compensation is on a recurring monthly retainer; not hourly. This position requires the weekly or bi weekly ability to be at the showroom + warehouse for content creation. 

Candidates should send resume, cover letter and portfolio to beth@thesouthlooploft.com. In your cover letter, please indicate which programs you currently have moderate experience using for content creation and management. Candidates will be expected to create mock content as part of the hiring process. 

Please note: The responsibilities of this position are not compatible with someone who currently has a full time position and is looking for an additional supplement. We are looking for someone we can consider a part of our team. 

By outlining these responsibilities and deliverables, both the employer and the potential candidate have a clear understanding of what is expected in the role.

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